A recent study by Ipsos has revealed that while the majority of Australians endorse the transition to renewable energy, concerns about its impact on cost-of-living and household energy bills have intensified over the past year.
Strong Support for Renewables, But Economic Concerns Rise
The 2024 Ipsos Climate Change study, presented at Sydney’s Greenhouse Tech Hub, found that 59% of Australians support the country’s shift from fossil fuels to renewable energy generation.
However, 41% are worried about the negative impact of this transition on cost-of-living and household energy bills, marking a significant 10% increase since 2022.
This research highlights a growing tension between environmental aspirations and economic realities. Despite strong support for renewable energy, especially among Gen Z, Millennials, and those in inner regional areas, Australians are increasingly prioritizing energy affordability and supply reliability.
Cost-of-Living Concerns Shift Priorities
The study reports a 13% increase in Australians who want to see energy prices and network reliability prioritized. Consequently, support for Australia assuming a global leadership role in the energy transition has declined from 64% in 2022 to 58% in 2024.
Knowledge Gap and Skepticism About Climate Action
The study also reveals a substantial knowledge gap and skepticism about Australia’s progress in climate action. Half of the respondents believe there are no plans for energy transition or that it simply won’t happen.
Additionally, 54% claim they don’t understand the actions being taken to meet Australia’s net zero commitments.
The Need for Clear Communication
Stuart Clark, Director of Public Affairs at Ipsos Australia, emphasized the necessity for better communication about the energy transition. “Most Australians are supportive of the energy transition, but there’s not a strong belief that it’s already underway,” Clark stated.
He urged Australian governments and businesses to address the information vacuum currently filled with misinformation.
Alternative Narratives and Misinformation
The study also found that alternative narratives about the energy transition are highly believable to many Australians. For instance, 68% find it plausible that transitioning to renewable energy will lead to increased household energy prices.
Balancing Environmental and Economic Goals
As Australia progresses toward its goal of net zero emissions by 2050, these findings underscore the importance of balancing environmental goals with economic concerns. Clear, factual communication about the energy transition process is crucial to address public concerns and build trust in the transition.